New image of Mátra wine region
Cover picture: Mátra logo before and after
The largest mountainous wine region of Hungary, Mátra can boast another superlative: it is the most youngish region, since most of the winemakers, estate owners are second or third generation winemakers. Or young enthusiasts, who decided to challenge their fortune in Mátra.
The deer of the 21st century
As Borsmenta online wine magazine commented – Bambi remains. Bambi, the deer is a symbol of the mountainous region full of forests. The cute animal figure is close to our heart – no wonder Mátra kept it in the new logo. However, the new logo captures tradition in a modern way with the textures and shades of Mátra in the background. The slogan is also important: “Mountains. Wines. Community.” It reflects the approach to give space to every player of Mátra from the smallest artisan winemaker to the producer of the largest volume.
We, at Hungarianwines.eu could experience the power of Mátra community from first hand: in our August WebWineWriting study tour a destination of ours was Mátra, since Mátra was a sponsor of our wine writing contest. When we asked the winemakers to present their wines for our small group, we expected positive answer from maybe 5 or 6 wineries. Guess how many answered! 20 wineries! What is more, all of them participated, and the whole tasting was amazing. We fell in love with Mátra wines, and I am sure this region will gain much more international recognition in the near future. Soon a community branded wines is arriving – we can’t wait!
Good luck, Mátra!
Find great Mátra wines
– Sol Montis
“Our most important goal, while maintaining impeccable quality, is to open up to international markets in addition to the existing domestic market. In 2020, we completed the expansion of our new winery, which now has a capacity of 5,000 hectoliters. Thus, in addition to our existing knowledge and our 110-hectare estate, we also have the capacity to serve consumers in large volumes. We place great emphasis on conscious construction, and we believe that a new brand and image was essential for this.”
More about Sol Montis
– Dubicz Winery & Vineyard
“Dubicz Winery & Vineyard is a wine cellar with 115-year history and 100 hectares of own vineyard that focuses mainly on white wines. Combining the great conditions of Mátra Wine Region with the traditions and the latest technology we offer reductive white wines with high content and full-bodied wine specialities fermented and aged in barrels beside our fresh, aromatic and light wines with excellent value for money.“