Hungarian wines in India
Tamás Dúzsi believes in the importance of education
A 4-page article was published in the recent issue of Ambrosia, the drinks business magazine with the largest circulation in Asia. The report was based Tamás Dúzsi’s (Dúzsi Family Winery, Szekszárd) and Nicholas Jelasity’s earlier and recent experiences in the Indian market. As Tamás Dúzsi points out, there is a lot more to do, but active – or even aggressive – marketing and continuous education can help.
Rosé on the rise
The noble sweet wine of Hungary, Tokaj has great chances, and as Nicholas Jelasity explained, there was a lot of curiosity, people with some image of Tokaj are eager to taste – but to raise awareness communication has a special importance. Tamás Dúzsi shares this opinion: they have already sent two smaller shipments to India, but is positive that Dúzsi wines can do better. Rosé and red wine consumption is increasing in India, and rosé is the main focus of Dúzsi Family Winery with a whole range of varietal rosé wines – their Pinot Noir Rosé 2022 has just been selected The Rosé of the Year 2024 in Top 100 Hungarian Wines magazine (see photo below). When the Free Trade Agreement between the European Union and India will come into effect, Hungarian wines will have better chances, but education is essential. Prowein Mumbai masterclass (photo above) was a great way to present Hungarian wines, but many more tastings are needed. As Tamás Dúzsi explained, USA is their most important export market, but it requires a lot of effort. “We started with two cases and now we sell in containers, We started by organizing tastings. Recently I have done 15 tastings in 6 days.” He believes in the potential of inviting more professionals to Hungary, so that they can take home the love of Hungarian wines. It was Tamás’s third visit to India, and presumably not the last one.