Tamás Dúzsi, founder of Dúzsi Family Winery joined the local bicycle sport team at the age of 16. It was love at first ride, ever since his best moments are the ones when he is riding up the hills of Szekszárd. Now, when we are in a times of virtual meetings and online tastings, we recommend you a wine which takes you to an imaginary cycling tour as well.

Passion for wine & bike

When he got seriously ill and he spent a year between life and death, he was dreaming of those slopes to ride. Finally he survived, and though he was extremely weak, he needed help to get on and off the bike, he could finally ride up his favourite hill. No wonder, this passion must appear on one of his wines, too, it is Le Tour de Dúzsi.
Recently the label of this wine has been redesign, this is what the designer team commented: “As a former road cyclist, Tamás Dúzsi wants to delight wine consumers with real Szekszárd flavours as a part of an imaginary bicycle tour. In Le Tour De Dúzsi he blended the most characteristic grape varieties of the wine region, which can also be a pleasant accompaniment to cycling wine tours. We were asked to redesign their old label with a new and fresh approach, targeting younger consumers. Our aim was to reflect on the wine’s blended varieties, the unique concept of the imaginary cycling ride and also visualise one of the main attributes of a bottle of wine: bringing together people and friends.”

Blend of Szekszárd

Le Tour de Dúzsi 2016 is a blend of Kékfrankos, Merlot, Cabernet and Zweigelt. A light, fruity wine with tons of cherries in the aroma. Juicy, easy to drink, an ideal partner of bike tours and good company at lunch. However, the new Le Tour de Dúzsi is a wine family with several wines. The Rosé 2019 is already available, and soon a Merlot of 2018 will be released. Those, who prefer white wine, can soon greet the new white Le Tour de Dúzsi 2020. The wines will help the local cycling team and the blind cyclers’ association as well! The label will feature the description in Braille writing.

More about Dúzsi Family Winery

More about the design

Design and Art Direction: Kira Koroknai & Anna Hidvégi

Illustration: Aliz Buzas
Photos: Kevin Harald Campean​​​​​​​​​​​​​​
Animation: Benjamin Kalaszi / Airplan Studio