New labels at Gere Tamás & Zsolt Winery
Elegance inside and outside
We, humans love cosy, familiar things, they make us feel safe. On the other hand, novelty impresses us, makes us feel inspired, especially if the newer version of something feels right, feels perfect. This is the case with the new labels at Villány family winery Gere Tamás & Zsolt.
By Ágnes Németh
Father & son: together on every label
I participated at the annual Franc & Franc conference in Villány, where Gere Tamás & Zsolt Winery was the host of a side event, a small Villányi Franc tasting for our international professional guests. By entering the room, the first thing that caught my attention was the neat line of bottles with the new labels. So clear, so pleasing to the eye! I did not dislike the old labels, they had simply become old fashioned by now, plus there were too many sub brands that resulted confusion. As Zsolt Takács, the marketing manager of the winery explained, for the customers it was not easy to understand that some wines went under the name of the founder, Tamás Gere, others were associated by the son, Zsolt Gere, while there was a third group, the fruits of their mutual work. Now, on the new labels all the wines go under the names of both, after all it is a family winery with decisions made together.
The family coat of arm also appears on the new labels but in a more simplistic way – as Zsolt Takács commented, the origin of the coat of arm is not clear, but the customers are used to it, so they wanted to keep it on the new labels as well.
The third important element on the new labels is the simplistic appearance of the rows of vines at the bottom segment of each label. Each golden spot represents a vine in the vineyard, the fruit, the origin of everything, the most important player in the game.
The new labels are introduced gradually, and at the moment the change affects the classic line only, which is referred to as “estate wine” from now. The renewal of the premium line is the next step.
The recent change is really important in the life of the family winery, since the labels were unchanged for three decades. The dedication and humble attitude to winemaking is now reflected in the graceful, noble design. Also, congratulations to the designer!